Europe’s adult-industry calendar just got consolidated. XBIZ Amsterdam is merging with X3 Expo for 2026, packing the continent’s biggest business conference and its flashiest consumer-facing expo into one event — September 10–13 in Amsterdam.
One ticket, two worlds
The combined show is built as “the ultimate mix of business, promotion and entertainment.” The conference side runs four parallel offerings: a Creator Track for content creators, an Industry Track for platform and studio business, expert panels on monetization and digital-media marketing, and the invite-heavy social circuit Amsterdam is known for.
The X3 side brings the expo-floor energy — the meet-and-greet, brand-activation format that made the Los Angeles X3 shows a fixture of January’s industry week.
Capped by XMA Europe
The finale is the 2026 XMA Europe awards, billed as the biggest night on the continent, honoring movie production, technology, pleasure products and retail across Europe. For European studios and creators, XMA has grown into the counterweight to America’s AVN Awards — and holding it in Amsterdam, the industry’s historical European capital, gives it home-field gravity.
Who shows up
Organizers expect professionals from more than twenty countries — the US, Canada, UK, most of Europe, Japan and Latin America — spanning platforms, performers, developers, marketers, investors and the service layer that keeps the business running.
The timing is no accident. With age-verification regimes tightening in the UK and across half of America, the European market — and the compliance strategies that work there — is suddenly the conversation every US company wants to have in person. September in Amsterdam is where it will happen.
